Our Approach
Working with youth requires us to use a life-stage appropriate and audience segmented approach; engage with gatekeepers and secondary audiences like peers, neighbours and outreach workers; apply a gender synchronised approach; use narrative and dialogue for effective IPC; use multiple and overlapping communication channels; and build trust and capacity for sustainability.

Group Approach
ASD implements most of its programmes by organizing groups of young people. We facilitate discussions on the kind of approach and assistance they need.
Bottom-up approach
Mobilizing and organizing young people through awareness building and sensitization at the grassroots level, ASD follows a participatory bottom-up development approach.
Family approach
Using youth as a medium, ASD reaches to the family members of these young people and sensitizes them on various issues as well as encourages them to participate in programme activities.
Cluster Approach
The goal of the cluster approach is to maximize results through coherent planning and increased synergy and to make sure that ASD is driven by the demands from the field. ASD works with clusters comprising of varied stakeholders in groups.

Through these approaches ASD works at the grassroots level with the aim of achieving the following:
  • Improved livelihood for young people in underserved areas.
  • Improved health and education related outcomes for young people in rural areas.
  • Improved responsiveness and quality of social services for youth at district level.
  • Enhanced local democracy and meaningful participation of young people in decision making.
© Association for Social Development 2014